Sellers

What your home
is worth.

Selling in Vancouver isn't just about listing a price and waiting. The right strategy, pricing, timing, presentation, and negotiation, is the difference between a good result and a great one. I'll help you get every dollar your home deserves.

$420M+
In career sales
180+
Families moved
15
Years on the West Side
The process

Your selling roadmap

01
Planning
Decide to sell and set your goals
Before anything else, get clear on your why and your timeline. Are you upsizing, downsizing, relocating, or cashing out equity? Your motivation shapes everything: pricing strategy, flexibility on closing date, and how aggressively you need to move. Vancouver's market shifts seasonally. Spring (March to June) and fall (September to November) typically see the most buyer activity and strongest prices.
02
Your team
Choose the right agent
Interview at least two or three agents before committing. Ask for their list-to-sale price ratio, average days on market, and their specific marketing plan for your property type. Be wary of agents who suggest an unusually high list price to win your listing, because overpricing costs you time, money, and negotiating power. Choose someone who tells you the truth, not what you want to hear.
03
The most important decision
Price it strategically
Pricing is the single biggest lever in your sale. Your agent will prepare a Comparative Market Analysis, a detailed review of recent sales of similar properties in your neighbourhood. The goal isn't to list at the highest price, it's to list at the price that attracts the most buyers. In competitive conditions, strategic underpricing can generate multiple offers and drive the final price well above asking.
04
First impressions
Prepare and stage your home
Buyers decide emotionally within seconds of walking in, and now within seconds of seeing photos online. Declutter aggressively, depersonalize, deep clean, and address any obvious maintenance issues. Consider professional staging, since studies consistently show staged homes sell faster and for more money. Fix the small things: leaky taps, scuffed walls, burned-out bulbs. They signal to buyers that bigger issues may be lurking.
05
Going live
List, market and show
Professional photography is non-negotiable, because it's the first thing buyers see. Your listing goes live on MLS, Realtor.ca, and targeted digital channels. Open houses are scheduled strategically. In Vancouver, the first 7 to 10 days on market are critical, since buyer interest peaks then. Your agent should be fielding calls, qualifying buyers, and gathering feedback from every showing to help you adjust if needed.
06
The moment of truth
Review offers and negotiate
When offers come in, your agent presents them and walks you through each one. Price matters, but so do conditions, deposit size, closing date, and inclusions. In a multiple offer situation, your agent may call for best and final offers at a set deadline. In a single-offer situation, there's often room to counter. BC requires full disclosure of all offers, and your agent must handle this transparently and ethically.
07
Closing
Close and hand over keys
Once subjects are removed and the sale is firm, your lawyer or notary takes over. They'll discharge your existing mortgage, handle title transfer, calculate adjustments for prepaid taxes and utilities, and release your net proceeds on completion day. You'll do a final walkthrough with the buyer, hand over the keys on possession day, and that's it. The home is theirs.
Pricing

How I price your home

Comparative Market Analysis
A detailed report of recently sold properties comparable to yours: same neighbourhood, similar size, age, and condition. This is the most reliable indicator of what buyers will actually pay. I'll walk you through every comparable and explain the adjustments that make your home more or less valuable than each one.
Current market conditions
Raw data doesn't tell the full story. I factor in current months of inventory, the buyer-to-seller ratio, how long similar homes are sitting, and what's coming to market soon. A balanced market requires a different strategy than a seller's market, and getting this wrong costs you money.
Strategic positioning
Sometimes the best price to list at isn't the highest one. Pricing just below a psychological threshold can dramatically increase the number of qualified buyers viewing your home, creating competition that drives the price up. I'll show you the data behind the strategy before we decide.

The overpricing trap: Homes that sit on the market get stigmatized. Buyers assume something is wrong. Every week without an offer weakens your negotiating position. Getting the price right on day one is the single most important thing I do for my sellers.

How I sell

My marketing approach

Professional photography
HDR photography and wide-angle lenses that show each room at its best. Most buyers begin their search online, so the photographs are effectively the first showing.
MLS and Realtor.ca
Full MLS exposure reaching all REBGV and FVREB agents and their buyers. Your listing syndicated to Realtor.ca, the most visited real estate site in Canada.
Social media
Targeted campaigns on Instagram and Facebook reaching buyers actively searching in your neighbourhood and price range. Organic posts to my engaged local audience.
Agent network
Pre-market exposure to Vancouver's top buyer's agents before your home even hits MLS. The best offers often come from relationships, not just listings.
Feature sheets and signage
Premium printed materials for open houses and showings. Professional lawn signage and directional signs that drive traffic. Every touchpoint reflects the quality of your home.
Budget planning

Seller costs to plan for

Real estate commission
Varies
Covers both the listing and the buyer's agent, and includes all marketing, photography and open houses.
Legal / notary fees
$1,000 to $1,500
Handles mortgage discharge, title transfer, and closing adjustments.
Mortgage penalty
Varies widely
Breaking your mortgage early can trigger IRD penalties. Check with your lender before listing. Can be substantial on fixed-rate mortgages.
Staging
$1,500 to $20,000
Professional staging consistently delivers a higher return than its cost. Vacant homes especially benefit.
Pre-sale repairs
$500 to $5,000+
Small cosmetic fixes such as paint, fixtures, and landscaping deliver the best return. Major repairs depend on what buyers are likely to find in inspection.
Moving costs
$1,500 to $5,000
Professional movers, storage if there's a gap between selling and buying, and temporary accommodation if needed.
Capital gains tax
May apply
If selling your principal residence, you're typically exempt. Investment properties are subject to capital gains. Speak with your accountant before selling.
Home inspection (pre-list)
$400 to $600
Optional but increasingly recommended. Knowing your home's condition before listing lets you address issues on your terms, not the buyer's.
Common questions

Sellers FAQ

Spring (March to June) and fall (September to November) are traditionally the strongest selling seasons in Vancouver. Spring tends to have the most buyer competition and highest prices. That said, inventory also peaks in spring, meaning more competition from other sellers. A skilled agent can sell in any season. The best time to sell is when your home is ready and the market conditions support your price goals.
Yes. In BC, sellers must disclose all known material latent defects, meaning defects that are not visible and could affect the property's value or habitability, such as foundation issues, water damage history, or past flooding. Failing to disclose known defects can expose you to legal liability after the sale. Your agent will help you complete a Property Disclosure Statement and advise on what must be disclosed.
Yes. BC's Residential Tenancy Act provides strong tenant protections, but you can absolutely sell a tenanted property. If the buyer wants vacant possession, specific legal grounds and proper notice periods apply, typically 2 to 4 months for a fixed-term tenancy. Buyers who want vacant possession need to factor this into their offer and timeline.
A Comparative Market Analysis is an in-depth report comparing your property to similar homes that have recently sold in your area. It's the foundation of smart pricing and is provided free by your agent. It's not the same as a formal appraisal, which is done by a licensed appraiser and costs $300 to $500, but for listing purposes a good CMA is what sets your price. I prepare detailed CMAs for every seller I work with.
In an active market, a well-priced and well-prepared listing generally takes 2 to 8 weeks to reach a firm offer. Slower conditions extend that, and a property priced above the market can sit considerably longer. Once an offer is accepted, completion is usually 4 to 8 weeks out, so plan on roughly 6 to 16 weeks from listing to moving day.
If the property you're selling is your principal residence, the home you live in, you are generally exempt from capital gains tax in Canada. This is called the Principal Residence Exemption. If you're selling a rental, investment property, or secondary property, capital gains tax applies to 50% of your profit, increasing to 66.7% above $250K under 2024 federal changes. Speak with your accountant before listing any investment property.
Know your number
What is your home worth?

I'll prepare a detailed market analysis for your property, completely free and with no obligation. You'll know exactly what your home would sell for in today's market.

Free home valuation
Tell me about your home.